![]() ![]() The Duran Duran blog offers snippets of life on the road, video, product updates, event information and random insights into the band members. Personal and business blogs often come with a theme or a plan and while let’s face it, not everybody lives the life of a rock star travelling the globe it’s not too difficult to look at new ways of entertaining readers or displaying a little personality as appropriate. You should also decide which social media channels you’ll be using for your event and invite people to tweet, like, pin or share as appropriate but plan and don’t let it just happen as you’ll be diluting the coverage if you don’t. Decide on your hashtag at the planning stage and make sure attendees and everybody connected with the event is aware of it from the start. We know businesses are increasingly adopting hashtags for their events but all too often we see a number of different tags in use or that twitter gets all the attention whereas despite its phenomenal growth, twitter still lags considerably behind facebook in the numbers. They also suggest that their fans RSVP via the events option on Facebook so that friends of fans know exactly who’s going to a gig that night. It’s not unusual of course for the tag to trend ensuring everybody knows exactly who’s in town that night. Throughout the world tour the #duranlive tag has been used on twitter, streamed on to a screen at the back of a stage and enabling all of the fans in the auditorium of the night to participate or send a message to the band. Social Media should be integrated with events Nothing is more off-putting than constant sales messages, think engagement first and sales second. In business brands all too often focus on trying to sell to their followers, use their example and get to know people first – sales will come once people learn to trust you or build a relationship with you. Simon it would appear aims to entertain as this column which offers a round-up of his quirky tweets highlights! John tends to engage with the fans on anything from his autobiography to world events. Two of the band can frequently be found tweeting – John Taylor and Simon Le Bon – each with their very own unique style. So, apart from their world tours and ability to move with the times in their music, we’re looking at digital media lessons any business could take from Duran Duran! We tend as businesses to look to international brands, particularly in the FMCG or technology sectors as examples of how to do Social Business right but few articles appear in relation to the music or movie industry as all too often the updates we see from “celebrities” are in fact part of a perfectly polished plan from a PR or Social Media team ensuring that their clients best side is on show at all times.
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